Monday, November 28, 2016
Amazon Gets Real About Fakes
"He had been selling his TRX Training System-- an exercise kit of suspension
straps-- on the site since 2008. When he began noticing cheap imitations, he
had his employees scour Amazon for more, then go through the tedious process
of reporting them for removal. But new imposters would pop up right away,
and by 2014, "We realized this was an epidemic," said Hetrick, who estimates
phonies cost him $100 million a year, twice his annual sales.
Counterfeits made up nearly $500 billion, or 2.5 percent, of global imports
in 2013, a figure expected to grow as more spending shifts online, according
to an April report by the Organization for Economic Cooperation and
Development. China is the biggest source of phonies."