Tuesday, July 16, 2019
Xiaomi Accidentally Uses Apple Video to Advertise Controversial Mimoji Phone
The rip-off is what it is — Xiaomi being Xiaomi. China just doesn't have a culture where intellectual property is respected, but Xiaomi takes it to an absurd level.
"Xiaomi's augmented-reality avatar set, Mimoji, is definitely not a clone of Apple's Memoji — they just look very similar and happen to share identical-sounding names — the Chinese company clarified last week. But ads for Apple's Memoji and Apple Music have been embedded on Xiaomi's product page for the Mi CC9 smartphone on e-commerce platforms JD.com and Suning, in lieu of original Xiaomi graphics, a Weibo user found on Friday.
This isn't the first time that Xiaomi has been accused of copying Apple. According to Vanity Fair, Apple's head of design Jony Ive once called Xiaomi out at a conference: "You spend seven or eight years working on something, and then it's copied. . . . I think it's theft, and it's lazy."