Wednesday, September 9, 2015

Xiaomi, the Apple of China: The company might help make your iPhone a lot cheaper.

Or it might just steal the technology that went into the iPhone, designed by Americans in America.

"Xiaomi is frequently dubbed the "Apple of China"—a catchy tagline, especially for Western media outlets and for readers just getting acquainted with the company.

On the surface, the label seems to make sense. Xiaomi sells smartphones and tablets. Many of them resemble Apple's, in terms of both design and marketing presentation. On occasion, Lei dons black tops and blue jeans for his product announcements, a look reminiscent of the late Jobs or even Tim Cook. He's also fond of pithy slogans. (Apple had "Think Different." Xiaomi has "Expect More.")

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